Transform Sports is proud to offer professional training programs to elite athletes. We take a holistic approach to your health and performance, combining gym training with on-ice sessions, classroom education, and rehabilitation to deliver a complete all-inclusive program. Programs are run out of our brand new state-of-the-art, Performance Centre, conveniently located near Uptown Mall in Victoria.

Transforms Director Adam Geric uses the most up to date training techniques to bring elite athletes to their peak performance state. Emphasizing optimal mental performance along with proper periodization ensures athletes get the most out of every session. Matching training volumes with individual goals guarantees that players are always ready to perform at the most important times of the season. Focusing on mobility and functional movements, injury prevention is a priority for all Transform athletes.

"Seeing where athletes are when I first meet them and seeing their drastic improvements shortly after is so motivating.
I love seeing how quickly they progress in such a sort period of time and hearing how their off-ice improvements lead to major improvements on the ice.” - Adam Geric


My name is Adam Geric and I am a Certified Strength & Conditioning Specialist in Victoria, BC. Growing up in Victoria I started as a multi-sport athlete until my love and passion for hockey took over and continued to grow from there. Starting my junior hockey career, I played in the Western Hockey League (WHL) for the Saskatoon Blades. 
Following my career in the WHL, I decided to further my education by attending Griffith University to study Exercise Science, while playing professionally in the AIHL. While playing in Australia and representing the country at the IIHF World Championships, I had the ambition to become a Strength and Conditioning Coach to share my knowledge and experience with future athletes. 



After being awarded Bachelor Degrees in both Exercise Science and Sport Management, Adam became a Certified Strength & Conditioning Specialist (CSCS). He has always been fascinated with the science of training and has become an expert in the field.

Taking a holistic approach and combining my knowledge with years of playing and coaching experience, Adam has developed the skills to TRANSFORM you into the athlete you aspire to be.

    -Bachelor of Exercise Science
    -Bachelor of Business (Sport Management)
    -Certified Strength & Conditioning Specialist (CSCS)
    -High Performance 1 Certification (HP1)
    -Emergency Medical Responder (EMR)

Coaching & Athletic History:
    -Strength & Conditioning Coach - Saanich Predators
    -Head Coach - South Island Royals
    -Coach & Evaluator - BC's High Performance Program
    -Team Australia - IIHF World Championships
    -Newcastle North Stars - AIHL
    -Saskatoon Blades - WHL
    -Nanaimo Clippers - BCHL