SET GOALS. TRAIN HARD. TRANSFORM.
Transform Sports is proud to offer professional training programs to elite athletes. We take a holistic approach to your health and performance, combining gym training with on-ice sessions, classroom education, and rehabilitation to deliver a complete all-inclusive program. Programs are run out of our brand new state-of-the-art, Performance Centre, conveniently located near Uptown Mall in Victoria.
Transforms Director Adam Geric uses the most up to date training techniques to bring elite athletes to their peak performance state. Emphasizing optimal mental performance along with proper periodization ensures athletes get the most out of every session. Matching training volumes with individual goals guarantees that players are always ready to perform at the most important times of the season. Focusing on mobility and functional movements, injury prevention is a priority for all Transform athletes.
"Seeing where athletes are when I first meet them and seeing their drastic improvements shortly after is so motivating.
I love seeing how quickly they progress in such a sort period of time and hearing how their off-ice improvements lead to major improvements on the ice.” - Adam Geric
My name is Adam Geric and I am a Certified Strength & Conditioning Specialist in Victoria, BC. Growing up in Victoria I started as a multi-sport athlete until my love and passion for hockey took over and continued to grow from there. Starting my junior hockey career, I played in the Western Hockey League (WHL) for the Saskatoon Blades.
Following my career in the WHL, I decided to further my education by attending Griffith University to study Exercise Science, while playing professionally in the AIHL. While playing in Australia and representing the country at the IIHF World Championships, I had the ambition to become a Strength and Conditioning Coach to share my knowledge and experience with future athletes.
ATHLETE. COACH. TRAINER.
After being awarded Bachelor Degrees in both Exercise Science and Sport Management, Adam became a Certified Strength & Conditioning Specialist (CSCS). He has always been fascinated with the science of training and has become an expert in the field.
Taking a holistic approach and combining my knowledge with years of playing and coaching experience, Adam has developed the skills to TRANSFORM you into the athlete you aspire to be.
-Bachelor of Exercise Science
-Bachelor of Business (Sport Management)
-Certified Strength & Conditioning Specialist (CSCS)
-High Performance 1 Certification (HP1)
-Emergency Medical Responder (EMR)
Coaching & Athletic History:
-Strength & Conditioning Coach - Saanich Predators
-Head Coach - South Island Royals
-Coach & Evaluator - BC's High Performance Program
-Team Australia - IIHF World Championships
-Newcastle North Stars - AIHL
-Saskatoon Blades - WHL
-Nanaimo Clippers - BCHL
Chris Phillips was born and raised in Saskatoon, Saskatchewan, and hockey has always been a huge part of his life. He played minor hockey for 15 years and really enjoyed the off ice training aspect of hockey, which fuelled his interest in health and fitness. In 2013, he started working as a Strength and Conditioning coach and gained hands-on experience and education while working with some of the top hockey trainers in Saskatchewan in how to help athletes perform at their best. He has experience working with a range of athletes, from young kids to professional athletes (NHL/KHL/AHL/BCHL/AJHL/SJHL/CFL/NFL).
Moving to Victoria in 2017, a casual interest in Yoga turned into a passion and in the summer of 2019, he took 500 hours of Yoga Teacher Training. Since then, he has made it a key part of what he offers to the people he works with.
After joining the TRANSFORM team in October of 2020, he has felt right at home and has been able to collaborate with Adam in a supportive way to elevate the training and build a strong community environment within Transform Sports.
Meadow is a proud Transform athlete for the past 2 years as well as a staff member since September 2020. Meadow has taken on the roll of administrative assistant as well as facility maintenance and assistant coach for younger training groups . Meadow is primarily responsible for program registration, website updates, and other administrative duties. She currently attends Reynolds Secondary School as part of the French Immersion program. Meadow has grown up with a passion for sports. She was a competitive swimmer with Pacific Coast Swimming for multiple years and played competitive Volleyball with Momentum Volley as well as her school team. Meadow is proud to be part of the Transform family and is excited to continue developing her life and fitness goals for many years to come.