Founder & Director

Adam began Transform in 2017 and has had the privilege of working with athletes of all sports and all ages, including NHL stars.

After his playing career with the Saskatoon Blades of the WHL, Adam got degrees in both Exercise Science and Sports Management at Griffith University while playing for the Newcastle North Stars in the AIHL, and representing Team Australia at the IIHF World Championships.

Upon graduating, Adam became a certified Strength & Conditioning Specialist (CSCS) while coaching the Island Royals U18AAA Team. While coaching, Adam began Transform with 8 local hockey players - many of which went on to play Jr. A, college and pro hockey.

Fast forward 7 years and Transform is now home to over 1000 athletes. Transform hosts a wide array of programs and teams in our brand new performance centre.

Adam has expanded Transform into more than just a training facility, now including a full-time Transform Hockey Academy. The Academy provides elite players with strength training, on-ice skill development and academics. Adam’s latest venture is the formation of Transforms first hockey team - the Transform Predators.

Adam takes an all encompassing approach to athlete development and focuses on much more than strength to build a complete athlete. Once a foundation is developed, Adam tailors training to individual needs and sport-specific focuses. Adam thrives on providing a positive and energetic environment to get the most out of each athlete whether it is in the gym, on the ice, or in the classroom.

Skills Coach - Transform Sports
Head Coach - U15 Jr. Grizzlies
Assistant Coach - Transform Predators

Jesse comes from Ontario where he was drafted 21st overall to the Erie Otters of the OHL. After 5 years in the OHL, Jesse played for the University of Guelph Gryphons.

Since his playing career, Jesse began coaching and working with youth teams before he moved to Victoria where he was a head coach with Victoria Racquet Club.

Jesse has been a great addition to our on-ice staff and we are excited to have so many players that will benefit from Jesse’s education, experience, and coaching.

Business Manager - Transform Sports

Austin grew up in Sidney, B.C. Playing his Minor Hockey for the Peninsula Eagles before joining the South Island Royals for two seasons. After that he was in the BCHL for 3 seasons before earning a scholarship to the University of Nebraska Omaha where he completed his Bachelors of Science with a double major in Finance and Management and attended the Arizona Coyotes 2022 Development camp. Upon completion of his undergrad he attended Clarkson University for his fifth year, appearing in 25 games and earning his Masters in Business Administration.

Austin’s experience in the hockey world combined with his studies and unique experience being a Division One athlete makes him a great addition to the Transform team.

Cody Sahlstrom is a dynamic multi-sport athlete and coach dedicated to empowering others to achieve their optimal athleticism and fitness goals. As a professional Ironman athlete and sub-3-hour marathoner, Cody combines his passion for endurance sports with his expertise as a strength and conditioning coach.

Cody’s athletic history includes competing in Mountain Bike World Cup Juniors, Boxing BC Golden Gloves, qualified to represent Team Canada at ITU Worlds and has raced dozens of Olympic 70.3’s and has completed 3 Ironman’s at a professional level. 

His experience extends to social media management, where he captures our athletes in their element.

Cody offers Strength + Conditioning group classes at our Transform Performance Centre and provides multi-sport coaching to dozens of athletes  all over the world via in person + online training. 

Strength and Conditioning Coach

Ty is from Alberta where he grew up playing minor hockey and Junior for the JDA Kings of the NWJHL. Ty finished his hockey career with single season campaigns with the Red Lake Miners (SIJHL), the Campbellton Tigers (MHL), and the University of Victoria Vikes (BCIHL).

During his time at the University of Victoria he completed his BSc. Kinesiology, and kickstarted his passion for strength and conditioning with varsity coaching roles. Finishing  his time at UVIC as the strength and conditioning team lead for the mens and womens basketball programs. Ty has further maintained his on ice presence as a skills coach within the greater victoria hockey community. 

Keegan is from Comox on Vancouver Island. He grew up playing competitive hockey, finishing his career in the BCMML/VIJHL. Due to injuries, Keegan finished his hockey career early which led him to pursue a career in Sport Science.

Keegan is currently in the last year of his Kinesiology degree at Camosun College and takes pride in helping athletes better themselves on and off the ice. Keegan wants to pursue a career in strength and conditioning with aspirations to return to school and complete a masters degree in Physiotherapy.